FENDI wanted to host an annual sales meeting where representatives from retail stores across the region could explore new products, hear from executives, train on new initiatives, and celebrate the company’s wins over the past year. JUMPLINE Group was hired to produce the event in Scottsdale, AZ, and Snazzy Co. was engaged to design event branding and produce video assets that would elevate the experience.
Our work for FENDI included the following:
- Designing original branding incorporating both the iconic Palazzo della Civiltà Italiana and the American Southwest.
- Filming and on-site video documentary of the event, including product demonstrations, plenary sessions, and parties over several days. The final video was edited on-site and shown in a general session on the last day to highlight the experience.
- Producing and editing multiple videos in advance and showing them during sessions and breakouts.
- Designing and printing original stickers, paper goods, signage, and much more!